Tysons West Vision for a Walkable Community
JBG Rosenfeld Retail
Challenge
JBG Rosenfeld Retail acquired a large parcel located on the site of a former care dealership and parking garage near the planned Tysons West Metro station. The company’s vision for a transit-oriented vibrant and walkable community involved gaining approvals from the Fairfax County Board of Supervisors. Residents of the neighboring community expressed concern about the plans and began to show opposition.
Solution
JBGR retained Chesapeake to develop an outreach strategy for the neighboring condominium and townhome community at Westwood Village, establish open lines of communication and seek their support.
Our team developed messaging and a series of informational pieces to walk residents through the plans. We facilitated a number of open houses, walking tours and community meetings that enabled our client to successfully address issues raised. And we organized a small workgroup of neighbors to work with JBGR on designing and programming the public space.
As issues arose that had the potential for controversy, including a potential lawsuit, JBGR turned to Chesapeake for guidance on how to best communicate with the community, resolve potential conflicts and maintain positive and constructive relationships with Westwood Village.
Results
Through our continued and consistent outreach with the community, we were able to gain the support of Westwood Village leadership and subsequent approval by the Board of Supervisors.