Chesapeake was retained by Brookfield to develop an outreach strategy to gain support for the redevelopment plans. We chose to maintain a positive, upbeat approach throughout the campaign and did not engage with opposition messaging.  Our multi-faceted campaign included direct mail, a strong digital and social media presence, media outreach and continual communications with the community through emails, event sponsorships and canvassing at the Bethesda Metro station.  We produced a series of 45-second videos discussing the various aspects of the proposal to clarify areas of confusion.  And when Brookfield partnered with the Bethesda Urban Partnership to commission a mural at the Metro station, Chesapeake organized a “Meet the Artist” outdoor lunch that drew hundreds of people and greatly increased our supporter base.