Ballston Redevelopment

Saul Centers

Challenge

Saul Centers sought to develop a mixed-use community on its newly acquired property in Ballston, VA. Strong opposition was raised by group of neighboring homeowners, led by a former member of the County Planning Commission.  Time was of the essence as the County Board was scheduled to vote on the project proposal in less than 2 months and the County Board was not fully supportive.

Solution

The Chesapeake team quickly branded the effort, launched a micro-site, an online petition and a Facebook campaign to build support. The team worked with local reporters and leveraged a groundbreaking for a nearby B. F. Saul property to garner strong positive press for the project.

Results

In just three weeks, more than 250 supportive community members signed a petition supporting the proposal and 50 residents sent individually written emails, attended and testified at the public hearing before the Mayor and Council – an unprecedented number for a municipal zoning matter, resulting in a vote of approval.

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4500 East West Highway

Bethesda, MD 20814

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