Strategy drives long-term efforts to getting the job done. We craft each campaign with a multifaceted approach that guides every action toward target outcomes. Chesapeake understands the power of strong messages, meaningful outreach, and thoughtful and consistent execution.

Chesapeake lobbyists are experienced at the local, state and federal levels, combining knowledge and expertise of the complex political process with relationships at all levels of government.

• One-on-one discussions with government officials
• Testimony preparation and delivery
• Presentation development
• Bill analysis
• Legislation drafting

Chesapeake turns community leaders and decision-makers into powerful allies, building coalition support for public and government affairs efforts. Every campaign begins with a critical review and identification of the stakeholders with a vested interest in your outcome, going beyond the usual suspects. Then, we engage and build relationships, networks and outreach efforts to enlist them in support of the cause.

At a grassroots level, Chesapeake identifies and nurtures stakeholders to become proactive advocates — then gets them into the spotlight.

• Community meetings and events
• Mobilization
• Direct mail
• Canvassing
• Social media

Chesapeake will tap into your organization’s existing philanthropic or community service programs or determine opportunities to engage your business with the community. We’ll leverage those ties to gain attention and support from elected officials, community leaders and local media.

Understanding the mindset and drivers of key constituents through survey research is a must for public affairs efforts that target larger audiences. Partnering with a nationally renowned survey research firm, Chesapeake develops public opinion surveys to collect information most critical to developing effective public information campaigns.

• Survey development
• Sampling
• Research and polling
• Message testing
• Analysis and counsel

An established foundation of relationships with community leaders, government officials and the media is the best defense against an unwanted or unanticipated crisis. Chesapeake approaches reputation management with a proactive eye on healthy positioning of your business in the community so that when crisis does strike, support is inherent. In times of crisis, Chesapeake moves into action as your response team with multifaceted outreach.

Chesapeake generates favorable, pervasive media coverage and manages message and media interaction.

• Message development
• Media outreach
• Media interviews — print, broadcast, online
• Editorial services
• Press conferences and media briefings
• Spokesperson training
• Reporting and monitoring

Chesapeake executes at virtually every tactical touchpoint, building targeted campaigns.

• Advertising
• Direct mail
• Social media
• Print design
• Multimedia production
• Web development
• Presentation development
• Event planning and promotion